Icelandic pop star Bjork has teamed up with finance chiefs in a hope to save her homeland's bad economy. The singer has given her backing to Reykjavik-based Audur Capital's drive to encourage investors to inject capital into businesses in her homeland. And her involvement has already boosted the fund. It is expected to attract more than $16 million by the end of March. Audur's chief executive, Kristin Petursdottir, says: "We believe there are some interesting investment opportunities related to our nature and green energy. We need to pursue these investments even in the current crisis because that's really our future and we need to do things differently than how we have done in the past. We want economic return but in a sustainable matter."
Labels: BJORK, GOSSIP, JAMES EDSTROM